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E-commerce Basics
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The fundamentals and growth of e-commerce
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Future of the Sector’s Market Structure and Software and Ready-Made Systems
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Introduction to e-commerce systems and software system expenses
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Third-Party E-Commerce Application (Ready System)
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System architecture and XML integration
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Enhancement of Mobile Operations Installation of an Adaptive System
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Landing page designs (Homepage, Product Page, Payment Page)
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CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) (Enterprise Resource Planning)
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Warehouse Management
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Legal Factors and Procedures
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Electronic commerce and consumer law (Distance sales contracts)
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E-commerce evaluation in terms of competition law (Restrictions on sales from marketplaces)
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E-commerce evaluation based on KVKK
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Payment and Finance Processes
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Finance programmes for e-commerce
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E-Commerce campaign management
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Third-Party Payment Systems, Virtual Point-of-Sale Systems, and PayPal
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Payment on Delivery
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SCRM Marketing Processes
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Establishment of KPIs
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E mail Marketing
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Affiliate promotion
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Marketing for Search Engines and Search Engine Optimization (SEO)
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Cross channel management
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Developing an Business Plan
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Social Media and Client Relationship Administration
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Vision & Mission
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Market and Sector Analysis
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Detailed Description of Goods and/or Services
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Plan for Marketing & Sales and Analysis of Competitors
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Economic Analysis
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Pricing Evaluation and Planning Chart
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Operation Management
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Category Management and Product Categorisation Supplier administration
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Profitability Evaluation and Administration
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Pricing and Campaign administration
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Cargo Management
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Call Centre Methodology
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Call Centre Choice
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Developing a Call Center
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Establishment of customer relations benchmarks
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Management of cancellation/refund processes
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Content Methodology
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Creating digital content and utilising visual communication
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Language and style in customer relations
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Study of product data storytelling
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Other Subjects
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Digital E-Commerce Methodologies
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Digital approaches in e-commerce
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Physical methods in electronic commerce
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Entrepreneurship and Resource Support
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Growth Hacking techniques