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You will learn an introduction to social media and its fundamental concepts.
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Investigate the expansion of social applications.
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You will investigate how social media can assist businesses.
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You will investigate the following: Google, LinkedIn, Facebook, and Instagram
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You will learn how to install and create a business page with Meta Business Manager.
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You will learn how to conduct media-based analysis of social media accounts.
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You will learn about Google advertising and examine the administration panel
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You will learn how to create a Google Ads account.
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Google Ads will allow you to create and manage campaigns.
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Learn how to configure LinkedIn Campaign Manager.
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You will learn how to manage digital marketing projects on LinkedIn for businesses.
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You will gain knowledge of LinkedIn advertising models and targeting skills.
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You will learn how to create a brand-appropriate communication plan.
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You will learn how to publish and analyse LinkedIn advertisements.
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You will observe through examples how the language and formats of marketing communications should be developed.
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In conjunction with the provided templates and plans, you will learn how to create content.
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You will learn about mobile advertising and shopping.
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You will discover how to establish a content strategy.
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You will learn how to determine the appropriate target audience and the critical factors involved in selecting target audiences.
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You will be able to measure and report the performance of every investment with Google Analytics.
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Managing the analysis and reporting procedure will teach you how to read and report statistics.
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You will be able to ensure that all communication and strategy activities generate measurable and reportable outcomes.
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In addition to channel management, you will be an expert in advanced campaign management, optimisation, and budget management.